Great article Paras. Unfortunately for us the idea of landing pages have not worked out so great. We're in the Real Estate business and our goal is to attract owner leads. Only when we used landing pages (we've tried all sorts of landing pages, even had a design/marketing guy help us out) not only it didn't convert as well but we saw a significant bounce rate increase from low 20s to over 60% (this number went down as we stating adding links back to the homepage), also the majority of our keywords quality score dropped below 5. We know we have the right leads by looking at the keywords people are searching for, so is it possible that people want to find out more about you before telling you who they are? Or perhaps different market requires different marketing strategies?
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